Social Design as a Relevant Discourse

  • Ignacio Urbina Industrial Design Department, Pratt Institute, New York.
  • Ashby Solano Centro de diseño, cine y televisión


Two industrial designers reflect on the increasing importance of social design, the technological boom, and students’ relationships with digital tools. They also discuss the role of schools and design teachers in promoting immersion and experience in a people-centered design approach.

Biografía del autor/a

Ignacio Urbina, Industrial Design Department, Pratt Institute, New York.

BA in Industrial Design and MA in Product Engineering, with a graduate specialization in bionics from the Universidade Federal de Santa Catarina in Brazil. Formerly director of Prodiseño Escuela de Comunicación Visual y Diseño in Caracas. Head of the Exhibition Design team for the Andean-Amazonian Pavilion in Japan. Member of the Advisory Committee of the Ibero-American Design Biennial in Madrid. Guest professor at universities in more than 15 countries. Editor of Di-Conexiones and chair of the Industrial Design department at the Pratt Institute in New York.

Ashby Solano, Centro de diseño, cine y televisión

Mérida in Venezuela, and an MA in Design Studies from CENTRO. Faculty member and director of technological research projects at CENTRO. She has more than 12 years’ experience in product design, strategic management, development, organization, planning, and coordination of design projects.

Cómo citar
Urbina, I., & Solano, A. (1). Social Design as a Relevant Discourse. Economía Creativa, 134-145. Recuperado a partir de
Conversaciones: las mentes creativas y los problemas de hoy