The World Doesn’t Need Changing: We Do

  • Cheryl Heller Design for Social Innovation, School of Visual Arts, Babson College
  • Paulina Cornejo Moreno Valle Centro de diseño, cine y televisión


This discussion focuses on how language-related issues are the underlying principle of all design, and on the importance of communication and building trust. It also gives a detailed view of social design and the evolution of its theory and practice; its defining skills and characteristics; its latest real-world applications; and the steps required to measure design’s social impact.

Biografía del autor/a

Cheryl Heller, Design for Social Innovation, School of Visual Arts, Babson College

Business strategist and designer. Director of Design Integration and professor of Practice in Innovation Design at Arizona State University. Founding chair of the first MFA program in social design at School of Visual Arts New York. President of the Measured Lab, and founder of the design lab CommonWise. She has designed strategies for hundreds of successful entrepreneurs. Recipient of the AIGA Lifetime Medal for her contribution to the field of design, a Rockefeller Bellagio Fellow, and a Senior Fellow at the Babson Social Innovation Lab. Author of The Intergalactic Design Guide: Harnessing the Universal Creative Energy of Social Design.

Paulina Cornejo Moreno Valle, Centro de diseño, cine y televisión

BA in Art History from the Universidad de Barcelona and an MA in Design Studies from CENTRO. Since 2014, she has been head of CENTRO’s Social Design Hub, where she also teaches and carries out research. Curator of the Gelman Collection of Mexican Art and art projects with a social focus such as Residual / Art Interventions in the City (UNAM-Goethe Institute). Author of 100 Tácticas Creativas para la Seguridad Ciudadana, a toolkit published by the National Crime Prevention Center. Guest editor for specialist magazines and author of articles featuring in international academic publications.

Cómo citar
Heller, C., & Cornejo Moreno Valle, P. (1). The World Doesn’t Need Changing: We Do. Economía Creativa, 58-67. Recuperado a partir de
Conversaciones: las mentes creativas y los problemas de hoy