Some key players have been considering the ‘creative economy’ (or the ‘knowledge economy’, ‘creative industries’, etc.) a viable driver for Girona – a way to escape from a traditional socioeconomic model, based on agriculture, hard industry, or low-tech services. Although the rhetoric coming from the heads of the government (local and regional) seems to adhere to such opinion, the facts reveal a strong concentration of such activities at the Province of Barcelona instead. Actually, a study over the data available to Girona shows its economy deep-seated at services mostly intensive on managerial competences. Therefore, it is suggested that Girona also approaches the ‘creative economy’ from a managerial perspective, embracing the wider concept of ‘experience economy’ – in the sense given by the Scandinavian countries.