In the academic realm, knowledge creation and/or the design of improvement proposals involve diverse forms of work and collaboration. Opportunities for collaborative work are fostered to develop research products, as a specific way of materializing the process of these teams composed of faculty and students. This manuscript describes the design and development of a proposed method for social media content creation, developed by a Graphic Design undergraduate student at the Instituto Tecnológico de Sonora as part of the Degree Seminar course, in which participants completed their degree theses. This method primarily aims to guide the user step by step, facilitating the achievement of the established goals for social media content creation.